Subliminal Persuasion Techniques: How to Use Them for Your Benefit
Are you familiar with the concept of subliminal persuasion? By definition, it is a process wherein people are influenced or persuaded to think or act a certain way just by using carefully constructed words or messages. These words contain powerful implied or hidden messages that goes beyond their literal meaning. These messages are capable of persuading people more easily and effectively and with less resistance from them because the persuasion occurs in a level deeper than regular conscious levels. This means people don’t usually realize that they are already being persuaded, and it can all happen in the middle of a regular, seemingly innocent conversation.
If you think there are areas in which you can make good use of subliminal persuasion, here are some easy but effective techniques you can try:
1. Verbal persuasion. The most obvious technique is subliminal persuasion through verbal means or with the use of words. Words are more powerful than you think. We use them every day without knowing their real potential. In subliminal persuasion, the idea is knowing how to wield this power. There are many ways to do that.
First of all, there are words, phrases, and expressions that can add a more personal touch to all your conversations. By using them, you can easily make people feel more at home with you so they easily trust you.
The second verbal persuasion technique is the use of repetition or reinstatement. When you repeat certain words or expressions, they tend to leave a stronger impact on other people. This is especially effective in selling. Here’s an example of how you can use this technique to get products sold.
First, you begin by asking what the client wants. You have to find a way to present your product such that it directly answers what your client wants. While pitching your product, you use powerful words that came from your client’s own mouth. You repeat your client’s own words. This way, how else can they say no to you when you’re offering a product that really provides the solution that they need?
2. Body language. The second persuasion technique relies on body language, the use of the body to send a particular message or vibe. There are certain bodily positions or physical movements that send different messages. The mere direction where your shoulders or hips are pointed or turned towards can already send very distinct messages. When trying to persuade someone, it is better to use open body positions because these are considered more positive and persuasive.
Open body positions are when your knees are apart, your elbows are away from your body, your legs are uncrossed, and so on.
3. Gestures. You can also apply subliminal persuasion through body gestures using the hands and the arms. When speaking, subtly touching the person you are talking to is a way of developing or implying the closeness or intimacy that you want to achieve. This is another way of making your relationship with the person more personal.