Subliminal Messaging According to Science – The Scientists Speak Up!

Subliminal Messaging According to Science – The Scientists Speak Up!

People have different beliefs about subliminal messages. Some believe them, and some don’t. But why don’t we ask the experts about what they think. Here we will explore what science has to say about this fast-rising personal development and goal achievement phenomenon.

The Subject. The subject of subliminal influence has been studied, picked on, taken apart, and put back together for decades now. First, thanks to James Vicary and his popular popcorn and soda experiment, subliminal suggestions became all the rage. Soon came his admission that his experiment was staged, and again people were swayed. Despite the whole pendulum swing, what is the truth behind subliminal messaging?

The Study. A more recent study conducted in a laboratory has revealed surprising evidence that subliminal messages are indeed absorbed by the brain at a very hungry rate. The study was conducted by sources far more credible than James Vicary. This time, it’s the Institute of Cognitive Neuroscience University in London, through neuroscientist Bahador Bahrami, that’s responsible for this new proof that subliminal programming indeed works.

The study was conducted with the participation of a group of volunteers who were asked to view images while wearing a special type of 3D glasses. The glasses had one red lens and one blue lens each. The images flashed to one eye were colorful and strong, while those flashed to the other eye were very faint. The results showed that the participants only noticed the strong images, but an MRI scan being conducted at the same time showed that their brains absorbed the faint images nevertheless, without the volunteers knowing it.

After the first part of the study, the participants were asked to perform routine tasks. In the process, the scientists noticed that the subliminal messages absorbed by their subconscious minds had a stronger impact on their actions and performance. They also noticed that when the tasks require more concentration, the subliminal messages aren’t as strong.

The Discovery. The laboratory experiment conducted showed that subliminal messages, however faint, leave a strong impression on the brain, and that these messages indeed get recorded without our conscious awareness. The study also showed that these subliminal messages have the strongest effect when the brain has attention to spare. So when the task is easy, they come out more strongly. But the more a person concentrates using the conscious mind, the subliminal messages tend to take the backseat.

The Application. This study shows us just how the conscious and the subconscious work together inside our brains. The conscious mind is in charge of all brain processes that we are aware of, and since it is busy absorbing strong and blatant information delivered to us, it does not absorb faint messages. This is why we get so easily distracted by loud noises, attractive images, and so on. While all this conscious absorption is happening, the subconscious mind is also actively absorbing the fainter messages in our environment.

The second phase of the experiment gives us an insight as to the effectiveness of subliminal advertising as well as relaxing subliminal videos and audio. By watching TV, videos, or listening to music, we are more relaxed and thus, the subliminal messages act more strongly.