Four Steps in Attracting Investors into Your Business
Do you need more investment in your business but can’t seem to attract more investors? Have you resorted to asking family and friends to invest in your business?
Do you know that there are a lot of people who are seeking opportunities to invest in a lucrative business that can make their money grow without them having to do anything? If your business is profitable but just needs some cash to give it a boost, then you have a lot of potential partners waiting out there. You don’t have to grovel among family members to get them to sign up with you.
Here are some tips on how to simply attract investors into your business.
1. Make a business plan. Be ready to present your business to any interested investor at all times, and this should be done the professional way. The manner by which you present your business is sometimes more important than what you actually have to present. If your business is only just starting up and has not proven anything yet, you can convince investors about the potential of your business with the way you sell your business to them.
So how can you present your business the professional way? The first step is to prepare a business plan with all the details regarding your business, from its history, current standing, and your goals and strategies for the business’s future. The business plan should be written properly and presented in a clean format.
2. Give them all the information they need. Present the business plan together with other important information, such as market data and information about competitors. Most importantly, be honest about your financial status. Make it clear what you are planning to do with their investment? Is it going to fund any new equipment that will make the business grow? Is it for a business expansion? Present a clear and accurate financial breakdown.
3. Tell them what’s in it for them. Present all these along with a draft of an investor agreement so they can read through the terms and conditions if they do decide to invest in your company. This will give them an idea of what to expect and what they will likely get from the investment, and when they will get it.
4. Be confident. It is difficult talking to investors and convincing them to put money into your business. But there’s one solution to this: you have to be confident in yourself, your abilities, and in the potential of your business. You have to believe that you are a good manager, that you have the right skills and abilities to make the business grow, and that the business has a promising future. This is better than anxiously pleading with them or shyly asking them to make an investment. Do not let yourself think that you or your business do not deserve the financial aid that investors are willing to give. Just think that your business is an amazing opportunity and they’ll be making a mistake not to invest in it.
If you believe in all these positive thoughts, your belief will turn into action and behavior. Your investors will feel your confidence and will feel assured in your ability to lead the business well. They will be convinced of the potential of the business.
If you are having doubts, bombard yourself with positive subliminal messages to plant positive thoughts and beliefs in your subconscious. You can convince your subconscious that:
My business is an amazing opportunity.
I am a good manager.
I handle business well.
I am a smart and capable businessman.
I can make my business grow and my investors rich.
My business is worth investing in.